“Compulsion Loops & Dopamine in Games and Gamification”


Compulsion Loops & Dopamine in Games and Gamification

What is Gamification really about? When you talk about Gamification to people, one word that comes back a lot is Rewards. Well that’s not what Gamification (or Games for that matter) is about! Whaaat? don’t get me wrong, Rewards ARE important, but …

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